Planet Fitness wanted to be a part of the Winter Olympics. But as a $10-a-month gym, it wasn’t exactly associated with elite athletic performance. And it definitely wasn’t paying millions of dollars to be an official sponsor.

We were prepared for the IOC’s Cease and Desist. We even kinda wanted it.

And lot of people liked our message. We released these shirts that sold out with Planet Fitness members and franchisees.

CD: Khari Streeter

Designer: Sabrina Johnson