Too many people were driving to Mets games, and not enough were taking public transportation. 🚃
But nobody knows how get to the game like Bobby Valentine, who once snuck back into the dugout after being ejected from a game…in disguise. 🥸
So we snuck Bobby V to his own Hall of Fame induction…on public transportation. 🤫
Fans who looked close may have recognized the real Bobby V, on the streets and in our stories.
But before long, the jig was up - on the Mets feed, and at the game.
And throughout the weekend, we followed the stunt up with transit-specific TikToks, to drive the message home.
CCO: Steve Street, Creative Director: Me, Senior Copywriter: Kaitlyn Powers, Lauren Jones, Senior Art Director: Miles Freyberger, Gabrielle Gerber